Publishing Duplicate Content
Confused by the Duplicate Content Debate
Everyone who uses content as part of their online business experience has an opinion on this. The debate on this topic is alive and well. There seems to be no end to it anywhere in sight.
While there is no right, best or final opinion, Article Marketer takes this position in the debate:
There is a proper way to use content, all content, to the benefit of writers and publishers alike that doesn’t subject them to penalties from the search engines. This includes the use of duplicate content.
The focus of this book is to present our argument in favor of the wide-spread distribution of content.
Whether you are a writer or article directory owner, you will know how to properly use duplicate content to:
*Make More Money
*Raise Your Search Engine Rank
*Drive More Targeted Traffic to Your Site
…all without incurring the wrath of the search engines
What is Duplicate Content?
There are probably as many definitions for duplicate content as there
are people out there trying to define it. Don’t confuse yourself trying
to sort it all out. It’s simple the way Google spells it out: http://googlewebmastercentral.blogspot.com/
“Duplicate content generally refers to substantive blocks of content within or across
domains that either completely match other content or are appreciably similar…In
some cases, content is duplicated across domains in an attempt to manipulate
search engine rankings or garner more traffic via popular or long-tail queries.”
It’s perfectly fine to use content from other sites if you do it properly. Credit the
source with appropriate attribution: include the site title, link, author’s name if
applicable and reprint the article according the source’s instructions. You’ll find
more tips on how to properly use content later in this book.
Since 80 percent of all search engine traffic comes from the three major search
engines, it’s important to understand exactly what they are looking for. This helps
you get your site properly indexed, and provides content the search engines are
seeking.
Can Duplicate Content Hurt You?
The answer to this question is really not a simple yes or no answer. After all, all of
the major search engines use duplicate content because they draw news results
from other sites, as well as offering blog search, etc.
It is the way that this content is used that is more important.
So How Can I Use Content Safely?
Give Credit Where Credit Is Due
Any legitimate site always gives proper credit to the articles it uses. This means that
if the article or content is originally offered on another site, that info is there. The
same applies to writers’ bylines and article resource boxes.
Offer Information with Real Value
The content you present on your site must offer value to your visitors to be
beneficial. In some instances, it may be written by someone else. Don’t be afraid to
present an article by someone else on your site if it offers significant value to your
readers. Think about the needs of your visitors. Your goal is to build a relationship
with them so they buy from you. Present only the best content on your site and give
your visitors a reason to come back. By building a relationship with your site visitors,
you’ll increase your website conversions.
Keep It Fresh!
Remember, the search engines depend on fresh content to stay vital and interesting
to their users; they want good content. Avoid the spam and get with the good guys.
You’ll get the backlinks you need and the results you want without violating any
rules.
* This is an excerpt from:
Why You Don’t Have To Worry About Publishing Duplicate Content As An Article Marketer
You may download the entire book, for free, from the above link.
