The perceived value of your resale product, depends largely on just how much, your prospective customer believes they will profit from it. This could be, how much actual monetary gain they will achieve, or how much time it is going to save them – which of course, equals money in any case.

The perceived value of your resale product, depends largely on just how much, your prospective customer believes they will profit from it. This could be, how much actual monetary gain they will achieve, or how much time it is going to save them – which of course, equals money in any case.

One of the biggest mistakes people make when they start selling resale rights products is doing exactly the same thing in the same way as everyone else. Another big mistake is doing what nobody else is doing. Sound a bit contradictory? Here’s what I mean… Dan Kennedy is one of the greatest living direct marketers. [...]

Resale Rights. Some people have a pretty good clue of what that means. Others are totally in the dark. But very few realize that resale rights are kind of like Heinz Ketchup. There may not be 57 different varieties, but there are enough to make the average marketer scratch his head and wonder where to [...]

When people think of investments, they usually think of taking a certain amount of money and putting it into something like stocks or bonds, with the hopes that in a few years they will see a significant return on their investment. In the case of stocks, the potential for a big return is quite large, [...]