When asked “what business are you in” many business owners often identify an industry, for example, “I’m an accountant” or “I run a beauty salon ” or “I own a restaurant.” But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty. For example, [...]
In this series of articles I’m going to show you how to find out if there’s a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the people are going and get there first”. With the advent of the internet you can certainly find out [...]
A niche, is sub-topic within a specified field. Whether this is obscure, or rarified subject matter is of little consequence. Sometimes information on really obscure specialized interests can become quite lucrative. This is where the niche-marketer comes in.
Affiliate marketing is when a person sets ups a website with the purpose of driving traffic to another website in which they make a purchase or in some cases signup for something. The affiliate marketer is then rewarded with a commission which could either be a commission or a flat rate. When people think about [...]
In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly “Friday Night Social” singles gathering. After a one-month pilot program and [...]
