Niche marketing is the buzz word on the internet but has long held the attention of all advertising and marketing professional in the everyday world of television and radio, even newspapers. If you watch a television show with a large audience of middle aged physically active men, you will find that the commercials aired during [...]
Niche marketing in a nutshell is setting ourselves up to be the Big Fish in a Little Pond. As business owners, we need to take the time to plan how we will assume the role of expert and problem solver for our niche market. “By failing to prepare, you are preparing to fail” ~ Benjamin [...]
When looking for a product to sell on the internet you must apply principles of common sense. Like anything, you must apply your due diligence and research your targeted customers. If anyone makes wild claims that making a fortune on the internet is easy it’s probably a scam. Beware, no one can guarantee a fortune. [...]
A niche market is a group of people with common characteristics, issues and concerns. For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches. Defining your services and target groups are an important step in effective marketing. It is not [...]
Unless you’ve been hibernating for the last couple of years, you’ve probably heard the term “Niche Marketing” a lot. It’s one of the current buzz-words in online marketing. Which is kind of funny really since niche marketing has actually been around pretty much as long as marketing has existed. But what is it? I recently [...]
