Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online. Is it a new concept? Well on the Internet maybe, but if like me, you’ve beeninvolved in direct response marketing in the ‘Bricks and  Mortar’ world then it isn’t – that’s [...]

When asked “what business are you in” many business owners often identify an industry, for example, “I’m an accountant” or “I run a beauty salon ” or “I own a restaurant.” But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty. For example, [...]

A niche, is sub-topic within a specified field. Whether this is obscure, or rarified subject matter is of little consequence. Sometimes information on really obscure specialized interests can become quite lucrative. This is where the niche-marketer comes in.

Affiliate marketing is when a person sets ups a website with the purpose of driving traffic to another website in which they make a purchase or in some cases signup for something. The affiliate marketer is then rewarded with a commission which could either be a commission or a flat rate. When people think about [...]

Niche marketing is a manifestation of how much internet marketing has evolved in recent years. Niche marketing is based on a real world model, that is, it is a business strategy that is focused on real people with real needs and with real money to spend. Niche marketing is a technique that seeks to conquer [...]