The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England. The US pronunciation is always nitch. A niche market can make you rich in [...]
Niches are like bathrooms; you never notice them until you need one.” – Primm (From NicheBrain.com) Fact: The person who finds or creates a special niche gets the cream of our society’s financial rewards. Whether you’re Bill Gates or Joe Average. The niche, and the person who creates them, is the main factor that separates [...]
Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online. Is it a new concept? Well on the Internet maybe, but if like me, you’ve beeninvolved in direct response marketing in the ‘Bricks and Mortar’ world then it isn’t – that’s [...]
As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many [...]
Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study [...]
