I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. [...]
Most marketing experts will tell you that you need select a niche or a target audience. That you can’t just market to “whoever is paying attention” and be successful. Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? [...]
In this series of articles I’m going to show you how to find out if there’s a hungry crowd for your information product BEFORE you write a single word. Mark Twain once said: “Find out where the people are going and get there first”. With the advent of the internet you can certainly find out [...]
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