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		<title>Niche Market or Generalist?</title>
		<link>http://resellingresoldresalerights.com/114/niche_market_or_generalist/</link>
		<comments>http://resellingresoldresalerights.com/114/niche_market_or_generalist/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 10:59:49 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[niche markets]]></category>

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		<description><![CDATA[Niche markets offer a great way to target specific clients and build a marketing strategy. The problem is that when we think about niche markets, we typically think about specializing in one particular product or service. It is important to remember that niche markets also mean targeting one particular industry or type of client. Being [...]]]></description>
			<content:encoded><![CDATA[<p>Niche markets offer a great way to target specific clients and build a marketing strategy.  The problem is that when we think about niche markets, we typically think about specializing in one particular product or service.  It is important to remember that niche markets also mean targeting one particular industry or type of client.</p>
<p><em><strong>Being a Generalist in a Niche Market</strong></em></p>
<p>Niche market and generalist are not mutually exclusive terms.  While you shouldn&#8217;t try to be all things to all people, you can provide general services to one type of client.  This is where the two strategies intersect particularly well for the computer consultant first starting out. Develop your niche market by marketing yourself as the general point of contact for just a select group of clients.</p>
<p>When you&#8217;re just starting out it&#8217;s really important that you don&#8217;t invest dozens and dozens of hours and thousands of dollars in classes, certifications, tests and prep work.  You need to be developing  contacts to get paying contacts rather than contriving a niche market. Use the skills you have right now to get those clients. And if you already have a specialized skill set, you don&#8217;t want to commit to a very narrow niche market before you have a good handle on how profitable that niche is.</p>
<p>Once you see that your paying clients have some common threads and you can anticipate a common set of needs, that is when you should think about further developing a niche market.  Get the clients first, then look for trends and opportunities for niche markets.</p>
<p><em><strong>The Bottom Line on Niche Markets</strong></em></p>
<p>Creating a highly specialized niche market is not necessarily the way to build a computer consulting business.  You can&#8217;t be all things to all people but you should start off with a niche market that is defined by the client not by your services.  By doing this you have a larger opportunity to build a strong client base and often times niche markets will naturally evolve from there.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}</p>
<p>Joshua Feinberg has helped thousands of computer consultants around the World get more steady, high-paying clients. Learn how you can too get more steady, high-paying clients. Sign-up now for Joshua&#8217;s free <a rel="nofollow" target="_blank" href="http://www.ComputerConsultantsSecrets.com/blog/" target="_new">Computer Consultants Secrets</a> audio training.</p>


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		<title>Direct Mail 04: Finding a Niche Market for Your Product or Service</title>
		<link>http://resellingresoldresalerights.com/113/direct_mail_04_finding_a_niche_market_for_your_product_or_s/</link>
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		<pubDate>Thu, 15 Jul 2010 09:17:01 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[mail order]]></category>
		<category><![CDATA[make you rich]]></category>
		<category><![CDATA[niche market]]></category>

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		<description><![CDATA[The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England. The US pronunciation is always nitch. A niche market can make you rich in [...]]]></description>
			<content:encoded><![CDATA[<p>The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced <em>neesh</em> and <em>nitch</em>, the first more highly regarded in England. The US pronunciation is always <em>nitch</em>.  A niche market can make you rich in mail order and direct mail too.</p>
<p>My Number 3 son is a veterinarian. Last year he came over to the house and asked me to set up a website for him. It took us a couple of hours to set up the site but then something happened. His site was getting hundreds of visitors (now thousands) because his friends in his niche were blogging the news that he was in business. His site is www.irishflutestore.com</p>
<p>In my son&#8217;s case, the niche stemmed from his music hobby. He doesn&#8217;t need me anymore to set up a website but I suspect that someday he will set up a site for salt water fish aquariums.</p>
<p>A niche market can come from your hobby or from your profession or job. Perhaps you have a special interest that would spark the interest of a niche group. Internet marketers and direct mail and mail order marketers often write books that cover a unique topic. They sell these by mail or on the Internet.</p>
<p>There is information on the Internet to help you find a niche market. One site that has a good explanation is http://www.isitebuild.com/niche-marketing.htm   I found this same article at other sites. There is a list of articles at http://www.nichemarketingexplained.com/niche-marketing-articles.html  Some sites offer software to find a niche market.</p>
<p>If you can&#8217;t find a niche market then you may as well throw in the towel. You need a niche market for major success. You can make money selling other people&#8217;s products and services but you most likely will not get rich doing it.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>copyright 2006 John T. Jones, Ph.D.</p>
<p>John T. Jones, Ph.D. (tjbooks@hotmail.com, a retired VP of R&amp;D for Lenox China, is author of detective &amp; western novels, nonfiction (business, scientific, engineering, humor), poetry, etc. Former editor of Ceramic Industry Magazine. He is Executive Representative of IWS sellers of Tyler Hicks wealth-success books and kits. He also sells TopFlight flagpoles. He calls himself &#8220;Taylor Jones, the hack writer.&#8221;</p>
<p>More info: <a rel="nofollow" target="_blank" href="http://www.tjbooks.com" target="_new">http://www.tjbooks.com</a></p>
<p>Business web site: <a rel="nofollow" target="_blank" href="http://www.aaaflagpoles.com" target="_new">http://www.aaaflagpoles.com</a></p>


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		<title>15 Commandments Of Creating A Wealth Pulling Niche</title>
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		<pubDate>Mon, 12 Jul 2010 10:16:24 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Niche]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[money-making niches]]></category>
		<category><![CDATA[niche creation]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[service]]></category>

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		<description><![CDATA[Niches are like bathrooms; you never notice them until you need one.&#8221; - Primm (From NicheBrain.com) Fact: The person who finds or creates a special niche gets the cream of our society&#8217;s financial rewards. Whether you&#8217;re Bill Gates or Joe Average. The niche, and the person who creates them, is the main factor that separates [...]]]></description>
			<content:encoded><![CDATA[<p>Niches are like bathrooms; you never notice them until you need one.&#8221;<br />
- Primm (From <a rel="nofollow" target="_blank" href="http://www.booklocker.com/books/1015.html" target="_new">NicheBrain.com</a>)</p>
<p><strong>Fact:</strong> The person who finds or creates a special niche gets the cream of our society&#8217;s financial rewards. Whether you&#8217;re Bill Gates or Joe Average.</p>
<p>The niche, and the person who creates them, is the main factor that separates one product from 12 others.</p>
<p>To out-niche your competitors you must focus on these &#8220;15 commandments&#8221; of niche creation at all times. Observe the ones you can apply to your business, product, or service &#8211; and watch your profits soar.</p>
<p><strong>15 Principles of Creating A Niche (In alphabetical order)</strong></p>
<p><strong>1. <em>The Principle of &#8220;Adaptation&#8221;</em> </strong>- The easiest way to create a new idea is to do what others in another business or industry are doing. Next, see if you can adapt it to your own business, product, or service.</p>
<p><strong>2. <em>The Principle of &#8220;Addition&#8221;</em></strong> &#8211; Can you add something extra to your product or service that your competition doesn&#8217;t have or isn&#8217;t doing?</p>
<p><strong>3. <em>The Principle of &#8220;Combination&#8221;</em></strong> &#8211; &#8220;What positive elements can you combine from another product or service to make yours better?&#8221; A candy bar did it with simple peanut butter and chocolate, and made a successful new product.  So can you!</p>
<p><strong>4. <em>The Principle of &#8220;Customization&#8221; </em></strong>- Can you find little ways to personalize a part of your product or service for your customers? People love the personal touch &#8211; that means so much. Can you make your product or service more personal and less cookie-cutter?</p>
<p><strong>5. <em>The Principle of &#8220;Easier&#8221;</em></strong> &#8211; Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers?</p>
<p><strong>6. <em>The Principle of &#8220;Elimination&#8221;</em></strong> &#8211; What negative or inconvenience can you eliminate for your customer with your product or service?  Today people not only pay extra for more, they&#8217;ll pay extra for less. Less irritations, less waiting, less inconveniences, less risk, less pain, etc.</p>
<p><strong>7. <em>The Principle of &#8220;Enlargement&#8221;</em> </strong>- Do people like your service or product? Then it&#8217;s a sure-fire bet there is a segment of your market that would like even more of it. Can you super-size something?</p>
<p><strong>8. <em>The Principle of &#8220;Entertainment&#8221;</em> </strong>- From cradle to grave, we all have this inner urge to be entertained, amused, or fascinated &#8211; especially before we spend our money. A relaxed customer spends more. Find little ways to amuse your customers before, while, and after they buy your product or service.</p>
<p><strong>9. <em>The Principle of &#8220;Longevity&#8221;</em></strong> &#8211; It&#8217;s making some feature of your product or service last longer. It can also include making a positive experience or feeling last longer.</p>
<p><strong>10. <em>The Principle of &#8220;Portability&#8221;</em></strong> &#8211; People hate to be tied down. Can people use your product or service in more than one place? Or can you find a way to take your product or service to your customer instead of them having to come to you?</p>
<p><strong>11. <em>The Principle of &#8220;Reduction&#8221;</em></strong> &#8211; If you sell a product or service, is there any way to reduce a certain feature to make it more convenient? More portable? Easier to store or carry? Or easier to use? Can you reduce it and make it more affordable?</p>
<p><strong>12. <em>The Principle of &#8220;Reversal&#8221;</em></strong><em> </em>- Look at what features or services your competition is offering or not offering and reverse them. If they close on weekends, can you be open? If they cater to seniors, target more young people. Or if they cater to high-end customers, target more low-end volume customers, etc.</p>
<p><strong>13. <em>The Principle of &#8220;Safety&#8221;</em></strong> &#8211; Show others how your product or service can add safety or reduce risk. People hate to experience loss, feel insecure, or waste money. Try to think of little ways you can help people avoid the above with your product or service.<br />
<strong>14. <em>The Principle of &#8220;Speed&#8221;</em> </strong>-Today more than ever people hate to wait. You should always be thinking, &#8220;What could I do faster than my competitors &#8211; without losing quality?&#8221; Can you fill your orders faster? Can you give faster service? Can your product get faster results? Can you resolve customer issues faster? Can you ship your orders faster? Think speed!reason for why you are a viable alternative or an excellent complement, as the case may be.</p>
<p><strong>15. <em>The Principle of &#8220;Yucky&#8221;</em></strong> &#8211; A billionaire once said the secret to success is to be willing to do what most people don&#8217;t like to do. So find out what people don&#8217;t like to do, find irritating or disgusting, and charge them to do it. If you have a business, find out what your competition doesn&#8217;t like to do for their customers and you start doing it. You could literally steal customers from your competition overnight.</p>
<p>Try it.</p>
<p>By following the above suggestions, you&#8217;ll be able to create powerful money-making niches. And leave your competition in the dust.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>About The Author</p>
<p>Roy Primm (The NicheMan) has written hundreds of articles on how to create a money-making niche. Get the edge on your competition this year by reading his free report &#8220;14 Ways To Create a Niche and Grow Rich&#8221; at <a rel="nofollow" target="_blank" href="http://www.booklocker.com/books/1015.html" target="_new">NicheBrain.com</a></p>


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		<title>Niche And Grow Rich</title>
		<link>http://resellingresoldresalerights.com/109/niche_and_grow_rich/</link>
		<comments>http://resellingresoldresalerights.com/109/niche_and_grow_rich/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 07:22:26 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[niche business]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[Niche Marketing]]></category>

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		<description><![CDATA[Unless you&#8217;ve been living under an Internet rock, you&#8217;ve probably heard the buzz about Niche Marketing. Right now it&#8217;s the hottest marketing topic online. Is it a new concept? Well on the Internet maybe, but if like me, you&#8217;ve beeninvolved in direct response marketing in the &#8216;Bricks and  Mortar&#8217; world then it isn&#8217;t &#8211; that&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Unless you&#8217;ve been living under an Internet rock, you&#8217;ve probably heard the buzz about Niche Marketing. Right now it&#8217;s the hottest marketing topic online.</p>
<p><em><strong>Is it a new concept?</strong></em></p>
<p>Well on the Internet maybe, but if like me, you&#8217;ve beeninvolved in direct response marketing in the &#8216;Bricks and   Mortar&#8217; world then it isn&#8217;t &#8211; that&#8217;s the way we&#8217;ve done things since time immemorial.</p>
<p><em><strong>So what&#8217;s this Niche Marketing thing all about?</strong></em></p>
<p>If you have ever taken Marketing 101 then you&#8217;ll have heard of the old marketing adage : &#8220;Find a need and fill it&#8221; &#8211; that&#8217;s what &#8220;Niche Marketing&#8221; is all about. Finding a &#8220;focussed&#8221; group of people, with a specialized interest,<br />
eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).</p>
<p>Let me give you a few examples of these Niches :</p>
<pre> Recipes
 Golf
 Fishing
 Health and Fitness
 Travel
 Collectibles
 Dating
 Dog Training
 Satellite TV
 Beauty Tips
 Astrology
 Cats
 Bartending
 Alternative Health
 Hand-poured Candles
 Gourmet Foods
 Gambling
 Mortgages
 Credit Cards
 Music
 Jewellery</pre>
<p>&#8230;&#8230; the list just goes on and on and these are just the main headings, there are niches within each of these niches&#8230; Think of a subject and there&#8217;s likely a niche market for it&#8230;</p>
<p>But the name of the game is to find a &#8220;tightly focussed&#8221; niche. The reason for this that if you target a general market the competition is fierce and it&#8217;s hard, if not impossible, for the little guy to get a foothold.</p>
<p>When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren&#8217;t interested in making a few thousand bucks a year from these tiny specialized markets, they&#8217;re after millions from mass markets&#8230;</p>
<p>&#8230; And let&#8217;s face it if you&#8217;re a little guy you simply can&#8217;t be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don&#8217;t target &#8220;Fishing&#8221;, instead target &#8220;Fishing Baits&#8221; or &#8220;Fishing<br />
Lures&#8221; both of which have a much more specific focus&#8230;</p>
<p>&#8230;Get the idea?</p>
<p>Once you narrow down the size of the market you have an automatic advantage over larger companies. Here&#8217;s why :</p>
<p>* You can quickly become an expert in your niche (if you&#8217;re not already)</p>
<p>* It&#8217;s easier to keep current with a narrowly focussed market niche</p>
<p>* You can respond faster to changes in the market</p>
<p>* You can build close relationships with key customers that will be hard to compete with</p>
<p>By now you&#8217;re probably wondering about the mechanics of this niche marketing stuff. In a nutshell here&#8217;s how it works :</p>
<p>* Find and research profitable niche markets</p>
<p>* Locate or develop suitable products/services to market</p>
<p>* Set up a web site to market the products/services</p>
<p>* Establish a marketing system that works for you</p>
<p>* Repeat the process over and over again with a different niche each time.</p>
<p>Imagine having a niche site producing one sale a day at say $20. That&#8217;s $7300 a year &#8211; how many sites could you set up and run 10, 20 &#8230;.?</p>
<p>But before you get too excited, I have a word of caution for you:</p>
<p>Niche marketing is not a magic bullet. It isn&#8217;t a matter of putting up a web site and then sitting back and waiting for the money to roll in &#8211; &#8220;build it and they will come&#8221; may have worked for Kevin Costner in Field of Dreams, but it<br />
doesn&#8217;t work that way on the Internet &#8211; if you do that you&#8217;ll be waiting a long time.</p>
<p>If you want a successful niche business, you have to work at it just like any other business &#8211; if you&#8217;re prepared to put in the effort though the rewards can be significant.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Copyright  2005, Andre Anthony Niche Market Know-How</p>
<p>Andre Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit<a rel="nofollow" target="_blank" href="http://www.nichemarketknowhow.com" target="_new"> http://www.nichemarketknowhow.com</a> today to find strategies, tips, tools, products and resources for effective niche product creation and marketing. Get his Niche Market Know-how Mini Course here:<a rel="nofollow" target="_blank" href="http://www.nichemarketknowhow.com/course.htm" target="_new"> http://www.nichemarketknowhow.com/course.htm</a></p>


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		<title>Finding and Motivating Your Target Audience: Niche Marketing At Its Best</title>
		<link>http://resellingresoldresalerights.com/100/finding_and_motivating_your_target_audience_niche_marketing/</link>
		<comments>http://resellingresoldresalerights.com/100/finding_and_motivating_your_target_audience_niche_marketing/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 10:39:13 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[prospective customer]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[target market]]></category>

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		<description><![CDATA[As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many [...]]]></description>
			<content:encoded><![CDATA[<p>As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks.  Who/what/where is my market?  How do I reach them?  What do I say to excite them?  The wrong answers can cost a lot of useless expense and time as you learn this critical field.  Many companies have gone under for lack of mastering these efforts.</p>
<p><strong>TV COMMERCIALS</strong></p>
<p>Have you ever watched a TV commercial and thought to yourself, &#8220;Who on earth would buy that?&#8221;  If so, you&#8217;ve seen an ad carefully targeted at a group which has different needs and desires than you do.  If your response was, &#8220;Boy! I&#8217;d sure enjoy that&#8221; or &#8220;I&#8217;m going to call them tomorrow,&#8221; the ad had YOU squarely in its sights.</p>
<p><strong>SELLING VIA PAIN</strong></p>
<p>Advertising agencies discovered long ago that the fastest way to move someone into action (buying) is to discover something that is very painful to them, then disturb that person about it.  If they stirred up emotions about a wound (i.e., a deep desire going unfilled or an unaddressed fear) and then showed the prospective customer how to heal that wound or fulfill that need through a product or service, the person felt COMPELLED to buy &#8230; buying became a MUST!</p>
<p>This discovery has been refined over the last fifty years into a fine art.  The purpose of the following is to introduce you to this system so that you can discover people&#8217;s deepest needs, wants and wounds and heal or satisfy them with your product/service.</p>
<p><strong>IT WORKS</strong></p>
<p>Advertisers understand this.  It helped AT&amp;T increase their long distance calls over 500% in certain areas.  This is what helped Dr. Pepper move from the #9 soft drink to #5.  Levis 501 Jeans used this information to double their sales in a six month period of time.</p>
<p><em><strong>As a result of this information, you will:</strong></em><br />
<strong>1.</strong> Be able to determine the distinctions used by advertisers to motivate our entire nation.  You&#8217;ll never see a commercial again without determining its target market(s) virtually instantly.</p>
<p><strong>2. </strong>Be able to create power levels of rapport by knowing a person&#8217;s deepest emotional needs.</p>
<p><strong>3.</strong> Be able to determine who is your actual target market.</p>
<p><strong>4.</strong> Use this information in your direct mail, face to face  negotiations, in and outbound telemarketing, advertising and marketing campaigns, strategic alliances&#8230;and in your personal life.</p>
<p><strong>FOUR MAJOR LIFESTYLES</strong></p>
<p>There are four distinct lifestyles, the last broken into two slightly differing types.</p>
<p>1.  <em><strong>BELONGERS</strong> </em>- 38% of the country.</p>
<p>LIFESTYLE:  Hard working, 9-5 types.  Midwest values, traditional, blue collar workers. They DO NOT LIKE CHANGE.  You&#8217;ll find no Mercedes in this group, no use of crystals.  These people are NOT out to change the world.<br />
They belong to social clubs, play softball, shop at K-Mart and Sears.  Their primary automobiles are &#8211; you guessed it &#8211; Ford, Chevrolet and Chrysler.</p>
<p>HIGHEST VALUE:  FAMILY  (Is it any wonder the major political parties constantly push &#8220;family values,&#8221; though they carefully *never* define what those values are?)</p>
<p>PSYCHIC WOUND:  Traditional values are not happening any more.</p>
<p>KEY WORDS:  Picnic, time together, patriotic, family.</p>
<p>Typical commercial appealing to this group:  AT&amp;T&#8217;s &#8220;Reach Out and Touch Someone&#8221; series.  They&#8217;re warm and fuzzy, *very* family and friend oriented and appeal to the desire for connectedness.  Family scenes tend to be country and/or small town oriented with lots of children and grandparents.<br />
Also recall the Kodak Moments series.  Can you see how these ads appeal to this large group?  The political ads, conversely, are aimed at how these things are under attack or no longer valued.  They appeal primarily to fear.</p>
<p>2.  <em><strong>EMULATORS</strong></em> &#8211; About 10-15% of the country</p>
<p>LIFESTYLE:  Young, the 16-38 age range.  They model themselves after successful people.  They are money and business motivated, materialistic and &#8220;wannabes.&#8221;  They tend to move quickly, feel driven towards success and have strong sex motivated desires.  In cars, their choices include Camaros, Mustangs, Firebirds and maybe leased late model Beemers.</p>
<p>HIGH VALUE:  Desire to be confident.</p>
<p>PSYCHIC WOUND:  Lack confidence (and know it).</p>
<p>KEY WORDS:  Someday, I&#8217;m going to&#8230;  I want&#8230; Be like&#8230;</p>
<p>Typical commercials appealing to this group:  Coors Lite. It&#8217;s action driven, sexy, young.  ZIMA Malt Drink follows this pattern. Nike ads, too, featuring Michael Jordan.  Cool. Action driven, often young people in the series doing cool things.  Especially watch for ads which have young, beautiful and sexy people.  Calvin Klein&#8217;s ads are targeted to this group.  And just watch Melanie Griffith in her Revlon series about &#8220;Don&#8217;t lie about your age&#8230;defy it.&#8221;  Almost all cosmetic ads are in this group.  Notice, too, the driving music behind<br />
these ads.</p>
<p>3.  <em><strong>ACHIEVERS</strong></em> &#8211; Again, about 10-15% of the country</p>
<p>LIFESTYLE:  #1 in their fields, know they&#8217;re the BEST. Economically top performers, $100K+ annually.  This group tends to be 40-55 years of age.  Their auto choices?  Top of the line Mercedes, Jaguar, Rolls Royce.  And guess what brand of mustard they prefer?</p>
<p>HIGH VALUE:  Being unique, standing out, king of the hill.</p>
<p>PSYCHIC WOUND:  Don&#8217;t want to be one of the pack, part of the herd.</p>
<p>KEY WORDS:  Unique, decision maker, leader, international, CEO, prestige, quality, different, take it to the next level, being in the vanguard.</p>
<p>Typical commercial appealing to this group:  Lincoln Continental.  Note its tag line: &#8220;Make Your Mark.&#8221;  Cadillac also targets this group, as do the DeBeers diamond ads which often speak of 25th wedding anniversaries.  See how they go straight at this age and financial range?</p>
<p>4.  <em><strong>SOCIETALLY CONSCIOUS</strong></em> &#8211; (Two types) 10-15% of the market, fastest growing segment in the US.</p>
<p>LIFESTYLE:  Not money oriented, tend to be college grads, grew up in the 60s, don&#8217;t trust government programs.</p>
<p>Type A:  Never left the 60s, long hair, not into career, sandals, Tie-dyed T-Shirts, Grateful Dead concerts.  They often prefer used cars, VW vans.</p>
<p>Type B:  Got into the system, cut their hair (not always) or trimmed their beards neatly, some wear suits, believe in &#8220;change-the-system-from-within.&#8221;  Their car choices are Volvos, Saabs and Subarus.  (From direct observation, it would seem that Berkeley, CA, is the Volvo Capital of the US!)</p>
<p>HIGH VALUE:  Intelligence, Integrity</p>
<p>PSYCHIC WOUND:  Being seduced or manipulated by the system in any way.</p>
<p>KEY WORDS:  Mission, change the world for the better, natural, balance, nuturing, good person, outdoors, environmental, poor, homeless, global warming, recycling, pollution, etc.</p>
<p>Typical commercial appealing to this group:  Chevron &#8220;People Do&#8221; ads showing scenes of environmental purity next to refineries.  Coors Regular with cool, clean flowing streams.  Ads which are low key and which stress &#8220;You Already Know What&#8217;s Right,&#8221; or &#8220;You Can&#8217;t Be Fooled.&#8221;  So even though this group detests being manipulated, they, like everyone else in the world, can be approached psychologically.</p>
<p><em><strong>GENERAL CATEGORIES</strong></em></p>
<p>Note that these are all general categories.  People are not totally one thing or another, so individuals can be part of more than one grouping.  Often you&#8217;ll see commercials or ads which are targeted toward more than one group using mixed words and images.  The viewer simply picks out those which appeal directly and rejects the others&#8230;or doesn&#8217;t even see or respond to them.</p>
<p>So observe the advertising going on for awhile, see how it is put together and then go forth and do likewise.  Find YOUR target market and aim all your advertising, marketing and promotional energies and dollars specifically at them. You&#8217;re bound to have success!</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>Mr. Eric Barnes is President &amp; General Manager of Capital Funds Group Ltd., a Canadian based consulting firm specializing in Putting Companies and Money Together.<strong> </strong> They also work with non-US companies to take them public rapidly and inexpensively, then getting them funded. <a rel="nofollow" target="_blank" target="_new">href=&#8221;http://www.CapitalFundsGroup.com/&#8221;&gt;Visit our<br />
Web Site<br />
href=mailto:pres@CapitalFundsGroup.com&#8221;&gt; Email<br />
Him<br />
</a></p>


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		<title>Perceived Product Value and How to Create it.</title>
		<link>http://resellingresoldresalerights.com/891/perceived-product-value-and-how-to-create-it/</link>
		<comments>http://resellingresoldresalerights.com/891/perceived-product-value-and-how-to-create-it/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 08:21:44 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Resale Rights Products]]></category>
		<category><![CDATA[category pricing]]></category>
		<category><![CDATA[creating perceived value]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[perceived product value]]></category>
		<category><![CDATA[perceived value]]></category>
		<category><![CDATA[perceived worth]]></category>
		<category><![CDATA[resale rights package]]></category>
		<category><![CDATA[Resale-Rights]]></category>
		<category><![CDATA[testimonials]]></category>
		<category><![CDATA[value for money]]></category>

		<guid isPermaLink="false">http://resellingresoldresalerights.com/?p=891</guid>
		<description><![CDATA[The perceived value of your resale product, depends largely on just how much, your prospective customer believes they will profit from it. This could be, how much actual monetary gain they will achieve, or how much time it is going to save them - which of course, equals money in any case.]]></description>
			<content:encoded><![CDATA[<p>Perceived value for outlay, is actually the buyer&#8217;s notion of the value for money, of an item, to them. This could have nothing to do with the product&#8217;s price, and is generally dependent upon the product&#8217;s ability to match the specifications or desires, of prospective customers.</p>
<p>Comparing actual value with perceived worth is not easy, considering imagined worth is oftentimes greater than the real worth, but can also be lesser, too. Somebody who may give scant consideration, to shelling out a hundred dollars over a meal is sort of hesitant, nevertheless, to pay out twenty dollars for a resale rights bundle. </p>
<p>More so, when considering that just about all the things found on the internet, are normally deemed basically as free to take. This incongruity continues, even though the meal is usually shortly finished, while the resale rights offer might actually alter your monetary potential &#8211; and can typically be resold again to other people, further increasing profit.</p>
<p>Category pricing, is the graphic modification of a product, so that each subsequent variation affords the opportunity to sell it in a number of price categories, as a different product.</p>
<p>Category pricing translates to, consumers are expecting to pay out a specific amount of money for an product, or service, due to it&#8217;s category. So someone buying for a meal is going to pay one hundred dollars for a dish, sometimes it may be of a lower than expected quality. Having to pay a similar sum for a resale rights offer, which includes residual revenue value, will appear to be an exorbitant outlay, due to category pricing.</p>
<p>Regardless of the item you intend reselling, it pays to establish such a perceived value. Plainly, in cases where a prospective customer comes across your offer, as soon as looking at the description concerning the product, you need them to be able to leave the product thinking, that such a package is going to ultimately be either, of great incoming monetary reward to them, or in cutting down on the amount of time needed to complete some particular task.</p>
<p>There are numerous means to accomplish this tactic. One solution is to heap the offered resale rights package with cost-free bonuses. This in no way means that you just provide the customer with a lot of pointless, poor quality trash. It is vital that you furnish the customer with extras that will strengthen the key element of the original offer.</p>
<p>To elaborate, if you are offering the resale rights license to an e-book, about the way in which to generate cash from the internet, include with this several similar e-books about &#8211; important guidelines on setting up a web-page, ways to advertise it, how to generate a list of subscribers from it, etc. With the original product, these free bonuses will further help them, to proceed with the information in the original product.</p>
<p>Also, it is easy to additionally offer a cost-free e-zine subscription, regarding website layout and design, for anyone who is new to Html and other necessities for creating their site. This is a vital product people will normally purchase from anyone else &#8211;  and here they find your item, already supplying that product, or service, free of charge. </p>
<p>Were you to throw in a few of these kinds of extras, the potential customer will be more likely to consider, that this renders the value of the item considerably higher than that which they have paid. Consequently, they will more often than not invest in your package. Numerous web-sites nowadays have up to half a dozen, often more, of these bonus products, so utilised to bring in more buyers.</p>
<p>Another clever tactic for developing perceived value, is through the use of testimonials. Obviously, if the package is entirely new, you cannot already have any testimonials to use, however, this can be easily remedied. Make contact with a few other marketers within your niche, and notify them of your intention to offer them your new product to assess, for free. </p>
<p>The only catch to them, is that in the event they find the service, or product to be &#8211; useful, marvelous, brilliant, etc &#8211; that they post a testimonial, or review, that you are able to implement within your sales page. Ordinarily, most folks will jump at the opportunity to assess a new product. </p>
<p>When this customer feedback starts to arrive, be certain to include their feed-back on your web-site or sales page. Other prospective buyers looking at these recommendations, will be considerably more likely to see the package as proven and a cost-effective purchase.</p>
<p>The crucial consideration to creating perceived value, is actually how the product looks, more so with e-books. Much research has been afforded this particular element and been confirmed, that if the digital book images are 3D artwork, giving the impression that it is actually a real book rather than  just digital. This translates into the idea that it has greater value, as prospective customers will feel that an actual hard-cover version of the product actually exists. </p>
<p>This reasoning generally comes down to the idea that, if it is real, someone has gone to the trouble and expense of manufacturing the product, therefore &#8211; it &#8216;must&#8217; be a worthy item.</p>
<p>You can easily find applications on the net, many are inexpensive, whose sole function is to develop these types of e-book covers.</p>
<p>These simple strategies can raise the perceived value of your resale item, more than any other thing you can do with the  original product. Next, We will discuss <a href="http://resellingresoldresalerights.com/idea-for-ebook-authors/" target="_blank">Selling The Rights to Ebooks </a></p>


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		<title>Mortgage Marketing &#8211; How to Find Your Niche</title>
		<link>http://resellingresoldresalerights.com/104/mortgage_marketing_how_to_find_your_niche/</link>
		<comments>http://resellingresoldresalerights.com/104/mortgage_marketing_how_to_find_your_niche/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 07:01:52 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Niche]]></category>
		<category><![CDATA[attract clients]]></category>
		<category><![CDATA[find a niche]]></category>
		<category><![CDATA[knowledge]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[skills]]></category>

		<guid isPermaLink="false">http://46f8f94975320</guid>
		<description><![CDATA[Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study [...]]]></description>
			<content:encoded><![CDATA[<p>Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields.<strong> </strong> Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study these experts closely you realize that they&#8217;re no more talented, smarter or knowledgeable than the rest.</p>
<p>They achieved expert status not because they&#8217;re good at what they do, but because they&#8217;re great at marketing themselves. They identified a niche they could occupy as a leading expert.<strong> </strong>You can find a niche to fulfill as a leading expert and attract real estate agents the same way.</p>
<p><strong>To Find Your Niche, Discover Your Unique Knowledge</strong></p>
<p>Over time and with work experience, every loan officer learns unique knowledge, skills and expertise that Agents can benefit from.  By discovering this special knowledge, you begin the first step in the process of finding a niche that you can fill.</p>
<p>A loan officer doesn&#8217;t achieve leading expert status because of extraordinary creativity or Herculean effort.<strong> </strong>Their mastery comes from learning through repetition and a discipline established from research, self-study, education and experience.</p>
<p>We live in the Information Age.<strong> </strong>You can position yourself as a knowledge expert in a particular topic or subject. Therefore, Agents needing help with your topic turn to you first.</p>
<p>Agents prefer to work with someone they view as an expert than to waste time shopping services. Remember we live in a period with greater urgency than in the past. Your status as a leading expert will attract clients because they value time as a precious commodity.</p>
<p><strong>The first step is to take an inventory of your knowledge and skills.</strong> Use these questions as a guide to discover your unique knowledge.</p>
<blockquote><p>- What problems have you solved repeatedly for realtors?<br />
- Do you have any specialized training?<br />
- What are your favorite or best loan programs?<br />
- What compliments about your skills have your realtor clients shared repeatedly?<br />
- What are you most passionate about in your business?<br />
- What knowledge or skills from previous jobs can relate to your present work?<br />
- What single area of your business are you best at?</p></blockquote>
<p><strong>What elements keep appearing?</strong></p>
<p>Are you onto a topic that you can further develop? What niches are you spotting?</p>
<p><strong>To Find Your Niche, Focus On One Area</strong></p>
<p>By focusing on one area you can devote all your resources to it. Time, energy and money are resources you can put toward your development of your niche. That way, no resources are wasted and everything you learn builds toward your base of knowledge.</p>
<p>As you develop your knowledge in one area, you can build a reputation around it.<strong> </strong>The greater your reputation becomes the less likely Agents will question your service abilities, shop your fees or question your judgment.</p>
<p>As you become a recognized expert in your field of specialized knowledge, you can become more selective of whom you choose to work with. Agents are less susceptible to walk over the relationship or take it for granted.</p>
<p>And since you do not have to spend as much time marketing or selling yourself,<strong> </strong>you can spend more time servicing quality relationships that bring you more production. This adds wealth to your business.</p>
<p><strong>To Find Your Niche, Decide Agents Need Your Expertise</strong></p>
<p>A great mistake is to assume that the knowledge you possess is already widely dispersed.<strong> </strong>An expert&#8217;s knowledge is valuable to those who don&#8217;t have it.</p>
<p>Dr. Phil propelled himself to the top from his self-promotion and thanks to Oprah Winfrey. He could have easily assumed that there wasn&#8217;t need for his expertise because of scores of other doctors in his field. But he discovered the niche he occupies, Family Relationships, wasn&#8217;t being adequately filled.</p>
<p>Survey Agents to learn which of their needs aren&#8217;t being met that relate to your niche. My experience from surveying Agents has taught me that many basic needs aren&#8217;t being met; inconsistencies in the loan process, lack of communication between lenders and Agents, too many fires at the close of escrow, etc.</p>
<p>The recognition of your unique knowledge and the calculated development of it is the first step to achieving leading expert status.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Jeff Nelson helps mortgage companies and individual loan officers increase loan originations by developing customized relationship-building strategies that secure quality relationships with real estate agents. <a rel="nofollow" target="_blank" href="http://www.loan-officer-marketing.com/FindNiche2" target="_new">Click here</a> to get a free copy of the Marketing Planning Guide, a 20-page workbook designed to help you outline a strategy to becoming an <strong><em>Agent Magnet</em></strong><em> </em>.</p>
<p>Visit us at <a rel="nofollow" target="_blank" href="http://www.loan-officer-marketing.com/FindNiche" target="_new">http://www.loan-officer-marketing.com</a></p>


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		<title>Client Attraction Technique #1: Niche Marketing</title>
		<link>http://resellingresoldresalerights.com/106/client_attraction_technique_1_niche_marketing/</link>
		<comments>http://resellingresoldresalerights.com/106/client_attraction_technique_1_niche_marketing/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 10:15:52 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Niche]]></category>
		<category><![CDATA[Online Business, Promotion and Marketing]]></category>
		<category><![CDATA[cost-effective]]></category>
		<category><![CDATA[niche audience]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://46f8f9498648e</guid>
		<description><![CDATA[When asked &#8220;what business are you in&#8221; many business owners often identify an industry, for example, &#8220;I&#8217;m an accountant&#8221; or &#8220;I run a beauty salon &#8221; or &#8220;I own a restaurant.&#8221; But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty. For example, [...]]]></description>
			<content:encoded><![CDATA[<p>When asked &#8220;what business are you in&#8221; many business owners often identify an industry, for example, &#8220;I&#8217;m an accountant&#8221; or &#8220;I run a beauty salon &#8221; or &#8220;I own a restaurant.&#8221; But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.<br />
For example, which advert are you mostly likely to respond to:</p>
<p>Advert 1:  &#8220;Established since 1985, you can be assured of a great service.&#8221;</p>
<p>Advert 2:  &#8220;Experts for all small to medium sized businesses&#8221;</p>
<p>Advert 3:  &#8220;We specialize in new start-ups&#8221;</p>
<p>The chances are you&#8217;d be more likely to call the company who placed Advert 3 Why? Because they tell you exactly what they do best. They specialize, they fill a niche!</p>
<p>So, if you were a start-up company you would be looking for a firm of accountants that provides this specific service to fill your immediate need.</p>
<p>In fact most companies, whether big or small, direct their marketing to select niche audiences. Even the country&#8217;s largest manufacturers target specific market segments to maximize the effectiveness of their programs and often market different niches for each product group.</p>
<p>Niche marketing can be extremely cost-effective. By targeting a specific niche, your marketing budget can go a lot further. As opposed to mass (general marketing), your marketing efforts will be high impact and targeted: people who have a specific interest or need can usually be found in the same places.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions.</p>


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		<title>Super Easy DIY Graphics V2</title>
		<link>http://resellingresoldresalerights.com/879/super-easy-diy-graphics-v2/</link>
		<comments>http://resellingresoldresalerights.com/879/super-easy-diy-graphics-v2/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 18:27:54 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[graphics]]></category>
		<category><![CDATA[editable PSD files]]></category>
		<category><![CDATA[mini site graphics]]></category>
		<category><![CDATA[print resolution]]></category>
		<category><![CDATA[source files]]></category>

		<guid isPermaLink="false">http://resellingresoldresalerights.com/879/super-easy-diy-graphics-v2/</guid>
		<description><![CDATA[&#8220;Super Easy DIY Graphics V2&#8243; is a set of premium quality PSD source files with pretty much all the mini site graphics that a person needs. All of the graphics come in fully editable PSD files and are also in vector format (all of the layers, special effects, gloss effects, etc. &#8211; it&#8217;s all in [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Super Easy DIY Graphics V2&#8243; is a set of premium quality PSD source files with pretty much all the mini site graphics that a person needs. All of the graphics come in fully editable PSD files and are also in vector format (all of the layers, special effects, gloss effects, etc. &#8211; it&#8217;s all in vector format). What that means is that these graphics can be resized to ANY size without a loss in quality (even print resolution).</p>
<p>Read More: <a rel="nofollow" target="_blank" href="http://bestdamnnetwork.com/products/u/diygraphicsv2/?e=mmarketing">Super Easy DIY Graphics V2</a></p>


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		<title>Using Online Forums To Sell Your Resale Rights Program</title>
		<link>http://resellingresoldresalerights.com/11/using_online_forums_to_sell_your_resale_rights_program/</link>
		<comments>http://resellingresoldresalerights.com/11/using_online_forums_to_sell_your_resale_rights_program/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 09:18:48 +0000</pubDate>
		<dc:creator>chris589</dc:creator>
				<category><![CDATA[Forums]]></category>
		<category><![CDATA[message boards]]></category>
		<category><![CDATA[post ads]]></category>

		<guid isPermaLink="false">http://46f8e82cbe706</guid>
		<description><![CDATA[Forums. There are certainly plenty to choose from. If you spent every minute of every waking day looking for them, you couldn&#8217;t possibly find them all. That&#8217;s okay. You don&#8217;t have to. Finding the most active forums is as easy as doing a search engine look up. Simply type in &#8220;forums&#8221; for one search and [...]]]></description>
			<content:encoded><![CDATA[<p>Forums. There are certainly plenty to choose from. If you spent every minute of every waking day looking for them, you couldn&#8217;t possibly find them all. That&#8217;s okay. You don&#8217;t have to. Finding the most active forums is as easy as doing a search engine look up. Simply type in &#8220;forums&#8221; for one search and &#8220;message boards&#8221; for another. You will get the most frequented forums and message boards on the Internet.</p>
<p><em><strong>But how do you use them to sell your program?</strong></em></p>
<p>Most forums and message boards do not allow you to actually post ads. They view this as spamming the boards and they will delete your posts faster than you can ask where it went. But the one thing you can do at forums is engage in discussions. There are going to be many people who go to forums, especially work at home forums, who are going there to either ask about certain programs on the Internet or how to go about starting and promoting their own business.</p>
<p>This is where you either have to have some knowledge of your own or be ready to do a bit of research to find the answers to some of these questions. Once you start to frequent these boards often and contribute a number of replies to the questions asked you start to become somewhat of an authority, and it doesn&#8217;t take long. Usually within a month or two, people are looking to you for answers. You&#8217;ll notice at most forums there are those who seem to be the most active. You want to be one of these people.</p>
<p>Once you are seen as an authority you will notice that people will begin to contact you with questions. They&#8217;ll start to ask you what you do to make money and if you can offer any tips to them. This is where you can tell them about your resale rights package. This will have to be done in private emails or messages and only if you are contacted first.</p>
<p>In time you will start to see that you are getting some sales. As word spreads, you&#8217;ll get some more sales. Eventually, these people will start making sales on their own and the whole thing will just balloon. Imagine doing this for a handful of message boards and forums.</p>
<p>Yes, it can be time consuming if you want to do it correctly, but nobody ever said making money on the Internet was going to be quick or easy.</p>
<p>If you want to speed up the process and have a few bucks to spend on web hosting and design, you can actually create your own forum. Yes, this is a big job and not to be taken upon lightly. But imagine the kind of traffic you will eventually get once your popularity with the search engines increases as you add content to your site. Some forums have tens of thousands of members. If just one percent of this number purchased your package initially, you&#8217;re looking at over 100 sales.</p>
<p>If you&#8217;ve got a good product and you&#8217;re at a forum where people are struggling trying to find something that actually works, you may have the best built in market for your program. All you&#8217;ll need to do is impart a little knowledge and show people that you truly do care and are trying to help them.</p>
<p>Learn more?</p>
<p>PMCezine&#8221; Internet Marketing Bulletins&#8230; Receive weekly up-to-date powerful marketing tips, strategies, and secrets to grow your online business. Money making tips and tricks you must use to save you massive amounts of profit &amp; time, increase sales &amp; ad responses. You don&#8217;t want to miss this ezine&#8230; A must read! Receive 6 FREE gifts when you subscribe!<br />
mailto:PMCezine-13@smartprosystems.com</p>
<p>Copyright 2006 &#8211; Ken Mathie. Editor PMCezine&#8230;<br />
You are free to reproduce this article as long as no changes are made, the author&#8217;s name is retained and the link to our site URL remains active.</p>


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