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Direct Mail 04: Finding a Niche Market for Your Product or Service

 The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England. The US pronunciation is always nitch. A niche market can make you rich in [...]

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Is Purchasing Email Lists Good or Bad?

For those new to the game, it can be easy to be seduced by the phenomenal numbers of email addresses offered by various companies, by and large, these are bogus offerings of cloned emails.

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