Niche markets offer a great way to target specific clients and build a marketing strategy. The problem is that when we think about niche markets, we typically think about specializing in one particular product or service. It is important to remember that niche markets also mean targeting one particular industry or type of client. Being [...]

Unless you’ve been living under an Internet rock, you’ve probably heard the buzz about Niche Marketing. Right now it’s the hottest marketing topic online. Is it a new concept? Well on the Internet maybe, but if like me, you’ve beeninvolved in direct response marketing in the ‘Bricks and  Mortar’ world then it isn’t – that’s [...]

As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many [...]

Ann Landers, Dr. Phil and Roger Ebert take pleasure in being recognized as leading experts in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they benefit from prospects seeking them out. Yet, when you study [...]

Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it – there are plenty of people who move around and work on the go. Checking email may be [...]